The Indian saving app Jar and Bengaluru FC (BFC), a team in the Indian Super League (ISL), have announced a new relationship.
For the forthcoming ISL 2023–24 season, Jar has been designated as the official saving partner of the Bengaluru-based football team, in accordance with the agreement.
The organisation posted a caption on its social media accounts announcing the agreement: “The Blues are delighted to announce a partnership with JAR, who have joined as the club’s Official Savings Partner.”
The Blues are delighted to announce a partnership with JAR, who have come on board as the club's Official Savings Partner. #WeAreBFC #JARxBFC | @JarAppHQ pic.twitter.com/yGRHiuLUXd
— Bengaluru FC (@bengalurufc) September 20, 2023
The brand’s emblem will also be displayed on the official club publications and website, as well as on the perimeter boards around the stadium during the matches. To communicate with BFC followers and spread knowledge about saving and personal finance, the company will host events and giveaways.
Director of Football for Bengaluru FC, Darren Caldeira, stated, “We are happy to have Jar aboard as our Savings Partner this year. Jar has constantly worked to improve financial inclusion by developing solutions that have the potential to reach millions of people all throughout the nation. We’re eager to collaborate closely with them on this.
We’re happy to partner with Bengaluru FC as their Savings Partner this season, said Nishchay AG, Co-Founder and CEO of Jar. BFC is an organisation that relentlessly pursues perfection, just like Jar. Additionally, there are many similarities between Jar users and Indian football supporters in that both groups are aspiring, ambitious, and open to change. We firmly feel that football in our nation and India are both poised for something absolutely extraordinary. We are thrilled by the idea of bringing football to the streets of India and are happy to be a part of Bengaluru FC at this moment.
The entire Jar family will support BFC during the Indian Super League season and after our collaboration, he continued.
The Blues’ 2023–24 season will begin.
